Thursday, December 10, 2009

ABA OUT AND ABOUT: Thefuntheory.com takes reinforcement to the next level!

Volkswagen has a fantastic competition going at this time for innovative ideas to positively influence people's behavior to the good by rewarding them with...fun!
"The fun theory award recognises those thoughts, ideas and inventions that prove the fun theory. That fun is the easiest way to change people's behaviour  for the better..."
What's one way to increase people's recycling of glass bottles?...
How about the "Bottle Bank Arcade Machine"?



Not only is this a delightful idea, but it's consistent with the behavioral principle that reinforcement is defined by the effect on the future probability of a behavior; i.e., increasing it. A refreshing use of the concept in a world where, too often, we paradoxically try to change or improve desired behavior by applying penalties or punishment - an inefficient and more difficult way to get people to do what you want them to.

Check out what creative thinkers all over the world have been submitting, vote for your favorite idea(s), and if you are inspired - cook up and share some fun of your own! The competition closes December 15.

Thefuntheory.com

---------------------